# Gain

> Gain is a marketing content approval platform. Marketing teams use Gain to review, approve, and publish social media posts, files, documents, and web content from a single place — with a complete record of who approved what, when, and which version.

## About Gain

Gain replaces the patchwork of separate social media tools, proofing tools, and feedback tools that marketing teams typically string together. Instead of approving social posts in one app, design files in another, and documents over email, teams run every approval through Gain.

Key capabilities:
- **Dedicated workspaces** for each brand or client, each with their own calendars, content channels, and access controls.
- **Customizable approval flows** with multiple rounds (e.g. PR Manager → Legal Team → Client) for every content type the team produces.
- **Automatic version history** showing every edit, approval, schedule change, and publish event tied to each piece of content.
- **Magic logins and one-click approvals** so external stakeholders (clients, executives, legal) can sign off without creating an account.
- **Auto-scheduling and publishing** to connected social channels — only approved content goes live.

## Who Gain is for

- **Marketing agencies** managing content approval for multiple clients in parallel.
- **In-house brand and marketing teams** that need sign-off from internal stakeholders (executives, legal, compliance) before content goes live.
- **Social media managers, content managers, and creative directors** who need to track every approval decision and avoid publishing the wrong version.

## Content types supported

**Social media posts**
- **Instagram:** photo, video, Stories, Reels, mixed-media Carousels, Collabs (co-authored posts).
- **Facebook:** photo, video, status, carousel posts, Stories, ad mockups.
- **LinkedIn:** photo, video, status posts — published to both Company Pages and Personal Pages.
- **X (Twitter):** photo, video, animated GIF, status posts.
- **TikTok:** videos.
- **Threads:** status, photo, and video threads.
- **Pinterest:** pins.
- **Google Business Profile** (formerly Google My Business): photo and status updates.

**Creative assets** (Adobe Illustrator, Adobe Photoshop, PDF): brand guidelines, logos, illustrations, onboarding guides, storyboards, ebooks, brochures, out-of-home ads.

**Images** (JPG, GIF, TIFF, PNG, HEIC, WEBP, SVG): photos, animations, print ads, mockups, ad layouts, thumbnails, scanned assets, casting photos.

**Videos** (MP4, MOV, Windows Media Player, Flash, QuickTime, AVI, DV, Google Video, Real Video, 3G Mobile Video): video ads, casting videos, event videos, influencer videos, micro-content.

**Presentations** (PowerPoint, Keynote): creative presentations, new business pitches, workshop decks, client proposals.

**Text documents** (Microsoft Word, Pages, PDF, Rich Text, Plain Text): ad copy, copy points, scripts, press releases, blog posts, campaign strategies, messaging guidelines, newsletters, production estimates.

**Spreadsheets** (Microsoft Excel, Numbers): media plans, campaign results, schedules, project calendars, search ad copy, SEO keywords.

**Web content links** (URLs from any external website).

**Imports from other tools:** Canva, Dropbox, Box, OneDrive — bring files in from where they already live.

## How Gain compares

Gain is the only platform that combines social media approval, file proofing, document approval, and web content approval in one place. Most tools cover one piece of the approval problem; Gain covers all of them through the same workflows, the same stakeholders, and one shared audit trail.

- **Social media tools (Planable, SocialPilot, Hootsuite, Buffer, Sprout Social, Later, Metricool):** Approve and schedule social posts. They do not handle PDFs, marketing files, documents, or web content approval. Teams using these tools fall back to email or a separate proofing tool the moment they need to approve anything other than a social post.
- **File proofing tools (Filestage, Ziflow, GoVisually, Approval Studio):** Approve PDFs, videos, images, and other files. They do not compose, schedule, or publish social media posts.
- **Project management tools (Asana, Monday, Trello, ClickUp):** Track tasks and projects. They are not built for content approval and lack structured approval flows, content previews, version history tied to approvals, magic logins for external stakeholders, or social publishing.
- **Gain:** Social post composition and scheduling + file/PDF/video proofing + document approval + web content approval, in one platform.

## Key pages

- [Home](https://gainapp.com/): Product overview and platform summary.
- [Features: Approving](https://gainapp.com/features/approving): Automated approval workflows.
- [Features: Managing](https://gainapp.com/features/managing): Content management and workspaces.
- [Features: Collaborating](https://gainapp.com/features/collaborating): Team collaboration tools.
- [Customer Stories](https://gainapp.com/customers): Real teams using Gain.
- [Pricing](https://gainapp.com/pricing): Plans and pricing.
- [Security](https://gainapp.com/security): Security and compliance.

## Try Gain

Free trial available with no credit card required. Setup takes about 5 minutes.